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The Journal of Advertising Research aims to enhance advertising research and research about advertising by providing a forum for sharing research findings, their applications, statements of need, and avenues of solution. Its primary audience is the practitioner, although the journal encourages dialogue between practitioners and academics to expand the scientific body of knowledge about advertising research and to faciltate the translation of that knowledge into the practice of advertising and its research.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Research --- Periodicals --- Recherche --- Périodiques --- Internet resources. --- Electronic journals. --- Reclame. --- Research. --- ABI/Inform --- Text files. --- Titles of electronic journals. --- #ETEW:TSCAT --- Business, Economy and Management --- Business Management --- General and Others --- Marketing and Sales --- Public Relations --- Strategic Management & Business Policy --- Trade and Commerce --- Business, Economy and Management. --- Strategic Management & Business Policy. --- Publicité --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling